Top 10 Growth Marketing Frameworks and Formulas

Creating a strong and scalable growth marketing strategy is essential for long-term business success. Executing well ensures sustainable and profitable growth by optimising every part of your marketing plan.

Growth marketing applies to all industries, helping companies thrive using the right tools and methods.

Here are some Proven Top 10 Growth Marketing Frameworks and Formulas that helps you to Fast track your growth game.

Proven Growth Marketing Frameworks

1. Growth Marketing – A Five-Step Growth Marketing Frameworks and Formulas.

Phillip Alexeev, Head of Growth at Sketch-fab, provides a simple, five-step framework:

1. Identify a ‘North-star’ metric.

2. Achieve product/market fit.

3. Apply data and analytics.

4. Understand user journeys and funnels.

5. Analyse paid and organic traffic.

This model is progressive, helping businesses establish a strong foundation before diving into growth marketing. Nail your product/market fit, then scale with growth marketing.

Frameworks for Growth hacking

Scenario: A SaaS company identifies its North Star metric as the monthly active users (MAU). They ensure their product addresses key pain points of their target audience, track detailed analytics, map out user journeys, and consistently monitor traffic sources to optimise acquisition strategies.

Action: Identify your North Star metric that best reflects the core value your product provides. Track and analyse this metric to guide your growth strategies.

2. In The Know: A Three-Step Growth Marketing Frameworks and Formula

The Know’s framework focuses on:

1. Understanding customer needs.

2. Aligning products with those needs.

3. Recruiting employees who believe in this alignment.

This framework emphasises the importance of ‘story testing’ – aligning your business with customer needs to build lasting relationships.

Growth marketing essential frameworks

Scenario: A retail brand conducts extensive customer surveys and uses feedback to refine its product offerings. They hire staff who are passionate about these products, ensuring a consistent and authentic customer experience.

Action: Regularly engage with your customers to understand their needs deeply. Align your product development and hiring processes to meet these needs effectively.

3. Neil Patel’s Seven-Step Growth Hacking Framework

Neil Patel’s framework highlights the importance of rigorous processes:

1. Define goals.

2. Develop a hypothesis.

3. Prioritise ideas.

4. Implement experiments.

5. Measure results.

6. Analyse data.

7. Optimise and repeat.

This repeatable formula helps businesses create growth play-books applicable to various scenarios.

fast track your Growth Journey

Scenario: An e-commerce platform sets a goal to increase conversion rates by 10%. They hypothesise that a streamlined checkout process will help, implement A/B testing on different checkout flows, measure the impact, and continuously optimise based on data.

Action: Set clear, measurable goals and use structured experiments to test and refine your strategies.

4. Demand Curve: A Methodical Process

Demand Curve outlines the five phases of a growth funnel:

1. Acquisition

2. Activation

3. Revenue

4. Retention

5. Referral

Often referred to as the AARRR model, it ensures each stage is optimised for sustainable growth.

AAARRR Funnel

Scenario: A subscription-based app uses targeted ads to acquire users, ensures a smooth onboarding process to activate them, provides valuable content to drive revenue, engages users regularly to retain them, and encourages satisfied users to refer others.

Action: Map out your growth funnel and optimise each stage to ensure a seamless and effective user journey.

5. CrowdTamers: A Seven-Step Process

CrowdTamers’ framework focuses on continuous experimentation:

1. Define your marketing funnel.

2. Conceptualise ideas.

3. Prioritise ideas.

4. Test ideas.

5. Measure results.

6. Evaluate outcomes.

7. Iterate and improve.

This systematic approach ties actions to results, ensuring clear metrics drive your strategy.

Scenario: A fintech startup defines their funnel from user sign-up to first transaction. They brainstorm and prioritise marketing ideas, test various ad creatives, measure the results, and refine their approach based on the data.

Framework for Growth Hacking

Action: Develop a clear marketing funnel and continuously experiment with and optimize your tactics based on performance metrics.

6. Lean Labs: The 6 Levers of Growth

Lean Labs AAARRR framework includes:

1. Awareness

2. Acquisition

3. Activation

4. Revenue

5. Retention

6. Referral

This holistic approach ensures marketing and sales work together to optimise every growth lever.

Growth Funnel

Scenario: A health tech company drives awareness through social media campaigns, acquires users via free trials, activates them through personalised onboarding, generates revenue through subscription upgrades, retains users with regular updates, and leverages satisfied customers for referrals.

Action: Focus on optimising all six levers to ensure balanced and sustainable growth across the board.

7. Growthmentor: From Framework to Experimentation in 90 Days

Growthmentor’s formula emphasises rapid iteration:

1. Days 0-7: Set the stage.

2. Days 8-15: Build frameworks.

3. Days 16-30: Analyse growth channels.

4. Days 31-38: Establish experimentation processes.

5. Days 39-53: Run experiments.

6. Days 54-90: Optimise strategies.

Growth Hacking to fast track your Business Growth

Scenario: A travel app uses the first week to align on goals, the next two weeks to build out growth frameworks, then spends the following months iterating on various growth channels and strategies.

Action: Follow a structured 90-day plan to rapidly experiment and optimise your growth tactics.

8. Mbudo: Three-Step Growth Marketing Framework

Mbudo’s simple yet effective steps:

1. Identify and track key metrics.

2. Understand strengths and weaknesses.

3. Secure buy-in and alignment from the organisation.

Three step Growth Marketing Frameworks

Scenario: A B2B company identifies key engagement metrics, assesses its content strategy's strengths and weaknesses, and ensures all teams are aligned with the growth goals.

Action: Regularly review and align on key metrics and ensure organisational buy-in to drive growth initiatives effectively.

9. The Ladder Growth Blueprint: An Interactive Strategy Framework

Ladder’s interactive blueprint maps your marketing funnel, helping you understand the relationship between channels and their impact.

Scenario: An online education platform uses Ladder’s blueprint to see how various marketing channels impact each funnel stage, allowing them to allocate resources more effectively.

Action: Use interactive tools to visualise and optimise the interplay between different marketing channels.

10. New Breed: Five Steps for Running an Experiment

New Breed offers a framework for continuous experimentation:

1. Identify metrics needing improvement.

2. Design experiments.

3. Run experiments to achieve statistical significance.

4. Analyse results.

5. Start the next experiment.

Five steps for running experiements

Scenario: A mobile app company identifies a low user retention rate, designs experiments to test new features, runs these tests until they reach statistical significance, analyzes the results, and iterates on the features..

Action: Continuously design, run, and analyse experiments to drive improvements across key metrics.

Key Takeaways for Fast-Tracking Your Growth Game

• Product/Market Fit is a Prerequisite: Ensure your product meets market needs before scaling.
  

• Identify Your North-Star Metrics: Focus on key performance indicators to drive your strategy.

• Master The AAARRR Funnel: Optimise every stage of your marketing funnel.

• Commit to Constant Experimentation: Continuously test, analyse, and optimise.

By adopting these frameworks and focusing on these key principles, you can effectively fast-track your business growth game.